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We spoke to a MarComs professional from IE Talent & Careers to gain insights about jobs in marketing in 2021.
We spoke with Cristina Vicedo, Academic Director of the Master in Corporate & Marketing Communication at HST, to get the scoop about the program.
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Today on Rewire
Raine Lester on how being an expat in Shanghai sparked her passion for MarCom
Learn about Raine Lester, our Marketing + Communications Editor for Rewire Mag this 2020-2021 academic year.
Meet the team: Vaishnavie Srinivasan, Art Director & graphic design pro
Vaishnavie Srinivasan was looking for the «perfect course» in graphic design—and she found it. Hear from this Master in Visual and Digital Media student about her experience.
“Practical and innovative”: the Master in Corporate & Marketing Communication according to an expert
We spoke with Cristina Vicedo, Academic Director of the Master in Corporate & Marketing Communication at HST, to get the scoop about the program.
Meet the team: Luca Fiume, surfer, student, & Data + Tech lead for Rewire Mag
Luca Fiume is a student in the Master in Business Analytics & Big Data at HST. He’s also a surfer, skier, and lover of all things IT. Learn about his story and how he wound up Data + Tech Editor for Rewire Mag.
Meet the team: Lizbeth Hernandez, Talent + Leadership Editor and Human Resources student
Lizbeth Hernandez, Talent + Leadership Editor for Rewire Mag and Human Resources student at HST, tells us a bit about herself.
Metta Space: Using machine learning to tackle sexual harassment in organizations
Learn about Metta Space, an app created by HST alumni Eleanor Manley and Helena Oettingen that fights sexual harassment in the workplace.
Reimagining the Indian education system for the 21st century
Innovative reforms to the Indian education system could strengthen the talent and prospects of the country’s next generation.
Meet the team: Michelle Michalowski, Data & Tech Editor
Michelle Michalowski tells us a bit about herself and what led her to study big data at HST. She is the Data & Tech Editor for Rewire Mag.
The student becomes the master: former HST mentee Dimitris Spyrou on being a mentor
Former HST mentee and alum Dimitris Spyrou tells us about what it’s like to be a mentor in the same program, and the challenges it brings.
The creation of the HST Mentorship program
Laura McDermott, founder of the HST Mentorship program, describes how a simple idea became a program that helps students grow through mentorship.
Millennials, internships and the creative industries
Millennials graduating in 2020 are now faced with securing well-paid jobs amidst the pandemic. However, there are more opportunities than ever to enter the creative field if they put their minds to it.
Master of Visual & Digital Media final projects: Analyzing marketing during Coronavirus
How seven MVDM teams put used their skills during the uncertainty of the pandemic to help NGOs thrive through marketing.
The past, present, & future of parenthood in business
Today we explore the perception of biological mothers and cultural fathers—and what to expect from the future of parenthood in business.
Everything you need to know about the upcoming LGBT+@Work conference
This July 1st and 2nd, the IE Out & Allies Club is hosting the LGBT+@Work conference. We chatted with the co-organizer to get the inside scoop about this unmissable virtual event.
Introspection, self-awareness, & other soft skills: The new leadership toolbox
More and more organizations are realizing that what separates a good and a great leader are emotional skills. Learn the key tools in the modern leadership toolbox.
How AI can spot cheating without breaching student privacy
A group of HST students created their own AI solution to spot cheating online after feeling like popular commercial solutions were too “Big Brother.”
How social networks sparked the demand for democracy in the Dominican Republic
In February, Dominicans reached their tipping point in their fight against government corruption. Using social networks, they made themselves heard.
Moving past tick-the-box diversity: The importance of true inclusive leadership
Inclusive leadership is the key to successful teams. But inclusivity and allyship goes far beyond diversity quotas and stats.
Design thinking, agile methodologies, & lean startups: A talk with Professor Manuel López Martín de Blas
We sat down with HST professor Manuel López Martín de Blas to talk agile methodologies, design thinking, and lean startups.
Human centricity: A golden nugget in times of crisis
In recent years, more and more companies have realized the importance of human centricity for driving performance. For the rest, COVID-19 was a wakeup call.
How I used a school project to smash mental health taboos
Visual and digital media student Mohamed Bsat used a school project to knock down taboos surrounding mental health. Including his own.
What goes on inside the UX labs of large innovative companies?
Most big, innovative companies are now investing in high-tech UX labs. But what actually happens in them? 3 HST students give us the scoop.
Dating apps’ darkest secret: their algorithm
Dating apps have exploded in popularity in recent years. But few of us question how they decide which profiles to show us. Learn how the algorithm works—and how it doesn’t.
Alumni spotlight: Rebecca Taylor, using her comms degree to promote renewable energy
Meet Rebecca Taylor, HST alum and program manager at the Environmental Protection Agency in Washington, DC. Get to know a bit about her experience at HST, how she put her master to good use, and some of her best life tips.
How brands are getting creative to encourage social distancing
With more than a third of the world practicing social distancing, brands have come up with creative ways to reach their audiences.
Social media will never be the same… and that might be a good thing
As we face COVID-19 and the reality of the stay-at-home economy, we can all agree on the heavier presence influencers have established over the past weeks on social media. But is this a good thing?
Agile leadership in times of crisis
Now more than ever, agile leadership emerges as an essential quality in companies, organizations, and governments. But how does one become agile?
20 costly mistakes you might be making in your job search
Every detail counts when it comes to the job search. Check out the most common mistakes and how to avoid them—from the job hunt to the interview.
Where we see a global crisis, cyber criminals see dollar signs
Cyber criminals are using the global pandemic as an opportunity to scam more than ever. Learn how to protect yourself from phishing, malware, and more.
Building personas may not be as useful as you’d think—if it’s not done carefully
Building personas to tell a story helps us understand reality from a customer’s perspective. Yet sometimes, theory and practice clash.
What’s the deal with self-driving cars? Demystifying the slow-burning tech
We’ve been hearing talk of self-driving cars for years. So why aren’t they on the market? This piece gives us the rundown on how AVs are made, how their safety is measured, and when to expect their mass arrival.
Bachelor students recreate classic paintings—quarantine style
While the current situation weighs heavy on the global population, sometimes what’s most needed is a bit of lightheartedness. This was the idea behind the latest project in the Bachelor in Communication & Digital Media.
Self-awareness: How to be responsive rather than reactive
As part of Happiness Week at IE University, the talk and playshop ‘How not to be an asshole’ was organized, covering topics like self-awareness and active listening.
How businesses can discourage groupthink culture in favor of open expression
Groupthink culture seems to be a workplace issue that just can’t be beat. Here are some tips on how modern leaders can encourage open expression.
Faculty spotlight: Federica Ilaria Fornaciari, from consultant to marketing expert & professor
Federica Ilaria Fornaciari is a digital strategy director at Havas Media Group España and an adjunct professor at HST. We sat down with her to discuss her career shift from consulting into communications and the transition from IE University student to professor.
4 digital marketing students tell us about their experience transitioning to online classes
Discover how four HST students are finding the transition to online classes—and how they’re staying focused.
Heart in the age of automation: AI and ethics
What does it mean to be “good”? If you think back to when you were a child, chances are this was made clear in school or by your parents. It was probably simple: turning in your homework, playing nice with friends, sharing with your siblings… Most humans can agree on the basic tenets of morality […]
10 tips to study remotely like a pro—during COVID-19 and always
HST student and Rewire Mag editor Eddie Carrillo lists his top ten tips to successfully study remotely, especially at a time when you can’t leave your house.
Vodafone Challenge, part 2: Tailor-made solution to reduce plastic use
Discover students’ experience with the Vodafone Challenge, in which they had to come up with a novel solution to a social problem. Dual Degree student Caio Marques gives us the scoop.
Student spotlight: Minu Nair on being a mother, student, and woman in leadership
HST student Minu Nair tells us about her journey to studying at HST and what it’s like to study while being a mother and a woman in leadership.
Amidst regulation, is influencer marketing still worth it?
We’re told that influencer marketing is a gold mine for engagement. But with recent changes to policies that mandate disclosure for paid social media posts, they may be becoming less powerful…
Beyond bitcoin: What all can we use blockchain for?
Blockchain has quickly become the talk of the town—and understandably, that talk typically revolves around bitcoin and other popular types of cryptocurrency. But we can actually use blockchain to solve problems across loads of industries, far beyond finance.
Alumni spotlight: Rob Knook, civil engineer turned visual engineer
We spoke with Rob Knook, IE alum and visual engineer. He transitioned from building physical bridges to building figurative ones—connecting customers with solutions through storytelling. He believes that “bridges connect people, but communication moves people.”
Vodafone Challenge, part I: How to change the world in 5 weeks
Bachelor students at IE University got the chance to change the world in a major way this spring in the hands-on Vodafone Challenge.
#SendNudes, save the world
Social media has enabled people to quickly grow large audiences when in need or for their benefit. Think: social-media-fueled GoFundMe campaigns as lifeline health insurance in the US or musicians being discovered on YouTube. But the implications of online society are more than financial—has social media challenged us to expand our innate points of view? Can technology make us more empathetic and open-minded?
How emotional intelligence makes you a better employee
People with average IQ consistently outperform those with high IQ at work. How can this be possible? It all boils down to what researchers call “emotional intelligence.”
Web Summit: Where tech minds across the globe set the pace for 2020’s business world
Web Summit, the world’s largest tech conference, takes place over the course of four days in Lisbon, Portugal. An HST student got to go there, presenting her startup, FOLO. Here’s what happened.
How our physical and mental health are interconnected—and how to take care of both
It’s clear that our physical and mental health are linked, but to what extent? In this article we discuss holistic health and how to stay healthy—even when it seems impossible.
#COP25: We must leave our comfort zones—or there will be no comfort zones left
Greta Thunberg is teaching the world how to step outside of our comfort zones to make the world a more habitable place for our children and grandchildren. She came to speak about this at #COP25 in Madrid, and I got to see it firsthand. Here’s what happened.
Living in the future: An interview with Professor Enrique Dans
In his new book ‘Viviendo en el Futuro,’ Professor Enrique Dans helps us reflect on the present day through the lens of the future. We sat down with him to get some firsthand insights.
4 top challenges to digital transformation
Change doesn’t come easy. We may all acknowledge that it’s a part of life, but that doesn’t mean many of us don’t see it as a lion-sized threat that activates our fight-or-flight response.
How 5 students will use their Master in Corporate & Marketing Communication to change the world
We sat down with some students in the Master in Corporate & Marketing Communication to see how they envision the future—and how they hope to change it.
What does the future of sustainable fashion look like?
Going shopping and looking sharp is a guilty pleasure for us all. But most of us don’t know where our clothes come from and how eco-friendly their production process is. In this piece, we look into sustainable fashion and the movement’s leaders.
Agencies, consulting firms, and the future of marketing
As consulting companies enter the marketing and communications industry, agencies are forced to evaluate their value proposition to remain relevant in the future.
Musicians vs. the modern music industry: the good, the bad, and the ugly
The music industry has not been immune to the flood of digitalization, and that’s largely a good thing. But the tech wave has also created huge obstacles for musicians—especially up-and-coming ones. What are artists doing to fight for their rights?
Ethics in the era of big data
Big data is the new oil of the digital economy. Lucrative and fast-growing. it can also be reused, shared, and exploited. This begs the question: how do we approach the ethics of big data?
From market research in Madrid to ESOMAR in Manhattan
HST alum Ana María Aldana completed the Master in Market Research & Consumer Behavior. It took her to a global conference in the Big Apple. Find out how.
Watch HST’s dean talk EdTech in London—via hologram
Lee Newman, Dean of HST, recently made his virtual debut in the form of a hologram at a TEDx event in London, where he discussed the future of EdTech. Here’s what he has to say about it.
Meet the editor: Nalisha Men, Tech + Digital
Meet Nalisha. Our Tech & Digital area editor studied architecture and international economic development, before making a 180-degree career change. She’s now pursuing a Master in Business Analytics & Big Data at HST.
Meet the editor: Judith San Juan, Audiovisual Guru
Meet Judith. With proud roots in the Philippines, she is a digital marketing professional pursuing her Master in Visual & Digital Media at HST. She enjoys a good cup of coffee, playing with her dog, and creating videos of her travels. She proudly serves as Audiovisual Guru at Rewire Mag.
Meet the editor: Eddie Carrillo, Talent + Leadership
Meet Eddie. Our Area Editor for Talent & Leadership, he is also a student in the Master in Digital Marketing at HST, and a coordinator for IE’s Out & Allies Club.
How HR managers are harnessing digital tools to develop talent
Since HR is all about people, there’s no space left for AI, right? Wrong. New advances in AI are helping today’s HR managers find top talent to drive company performance—and unlock their full potential as they do.
All about the experience: what careers in digital marketing look like today
As the traditional marketing world is disrupted by digital innovation, a new set of skills, outlooks, and opportunities are set to define the next wave of marketing leaders.
How a guerrilla marketing campaign brought Lavapiés’ diversity to life
By stepping away from his laptop and taking part in a guerrilla marketing campaign, HST student Nic Haddad discovers the joy of rolling up his sleeves and bringing a touch more color to Lavapiés.
Lights, camera, action: IE’s unique start-of-the-year tradition
An aging rock star, a fork, and a ghost. Challenged with turning these wacky plot elements into a sci-fi short, one team comes out on top at the Golden Stork Awards.
5 ways to avoid a social media crisis
Social media represents a huge potential platform for brand awareness. But when it goes wrong, decisive action is needed to put out the fire and ensure your brand reputation escapes untarnished.
What’s AI’s place in business?
AI has and will continue to make great leaps in terms of efficiency and scope. But many professionals fear the integration of this technology will put their jobs at risk. In this article we explore AI’s place in business.
How to be happy in the digital era: a talk with Tal Ben-Shahar
Is it getting harder to be happy? How can we become happier, more mindful people and team members in our fast-paced and increasingly distracted world?
Beyond coding and robots—busting the myths surrounding computer science
Computer science has come far. The once-niche discipline is now attracting the brightest minds from across the globe. Suddenly it’s one of the most in-demand professional skills that promises a dynamic, fast-paced career. But what exactly is it?