Raine Lester on how being an expat in Shanghai sparked her passion for MarCom

We’re proud to announce that Raine Lester will serve as Marketing + Communications Editor for Rewire Mag this 2020-2021 academic year. Here, she tells us about her journey from Canada to Shanghai and finally to HST. Check it out!

When I moved to China at 22 years old, I could not have fathomed how the region and experience would shape me as an individual. Diving into a new way of life, a foreign business environment, and a formidable language barrier, I started to learn how to adapt to these seismic shifts. The steep learning curve inspired me to overcome these barriers and form a deeper understanding of the world around me.

When you find yourself somewhere completely new, you begin to see your experience from an outside perspective. Without question, there was enormous value gained from living as an expat in one of the world’s largest cities. Absorbing the diverse perspectives around me fulfilled my appetite for learning and passion for people. At the same time, my surroundings piqued my interest in using technology to empower companies and communities around the world

Taking the leap

In 2019, I started to game plan the next step in my journey as a global marketer. Investing in my education was part of that strategy. Previously, I had known about IE Business School, but I hadn’t heard about HST until I did a little digging with my passions in mind. Since I love to tell stories about the world around me and have an intrinsic fascination for the psychology behind consumer and market behavior, HST’s programs interested me.

That core understanding of my talents and interests led me to discover the Master in Corporate & Marketing Communication. Now, I have the opportunity to develop targeted skills in strategy and corporate structure, while satisfying my creative drive and passion for people. Mostly, I want to be able to learn from my peers and share my learnings with the world around me. 

Let’s connect

Today, we are in a singularly disruptive time in the zeitgeist, with the business world acclimatizing at breakneck speed around us. Therefore, at Rewire Mag, I want to dive into what these changes mean for business and marketing and find the latest innovations available to marketers to best connect with consumers and forge forward in a new world. I’m so keen to uncover the exciting ways that my industry adapts to new challenges, mainly through human-focused strategy and sustainable practices

Reach out at raine.lester@student.ie.edu to learn about what we’ve got in the pipeline or to share any exciting MarCom news! 


Raine Lester grew up in Vancouver, Canada, spending her childhood exploring the great Pacific Northwest with her parents, sister, and dogs. She earned her bachelor’s degree in political science and psychology at the University of Western Ontario while simultaneously working in music and event promotion. After graduating, she took the plunge and moved to Shanghai, where she began her professional journey. In her time in China, Raine worked on both brand and agency side for hospitality, sports, and entertainment companies, focusing on corporate communications and public relations. She is now pursuing the Master in Corporate & Marketing Communication to connect her experience in Asia to the Western market. Connect with her here: Raine Lester | LinkedIn