AI-generated marketing has opened up a whole new world of possibilities for businesses. But not everyone’s a winner in this game.
Marketing & Comms
HST digital media students created a thought-provoking video about the ethics of AI deepfakes and manufacturing diversity.
HST alumni Lucía Díez de los Ríos tells us all the ways the Master in Corporate & Marketing Communication made her the perfect candidate for her role at a major media group.
Learn about Raine Lester, our Marketing + Communications Editor for Rewire Mag this 2020-2021 academic year.
We spoke to a MarComs professional from IE Talent & Careers to gain insights about jobs in marketing in 2021.
Vaishnavie Srinivasan was looking for the «perfect course» in graphic design—and she found it. Hear from this Master in Visual and Digital Media student about her experience.
“Practical and innovative”: the Master in Corporate & Marketing Communication according to an expert
We spoke with Cristina Vicedo, Academic Director of the Master in Corporate & Marketing Communication at HST, to get the scoop about the program.
Matias Dumas, visual media student and MarComs lead for Rewire Mag, tells us his story.
HST students can now prepare for various Amazon certifications, thanks to HST’s agreement with AWS Academy.
Millennials graduating in 2020 are now faced with securing well-paid jobs amidst the pandemic. However, there are more opportunities than ever to enter the creative field if they put their minds to it.
How seven MVDM teams put used their skills during the uncertainty of the pandemic to help NGOs thrive through marketing.
Learn about Kristina’s experience in the Master in Digital Marketing and where it’s taking her next.
IE University recently held its first-ever Black Summit amidst global demands for justice and equality for people of color.
The World’s Originals is a coffee startup whose brand values are helping create social impact in an outdated industry
Rewire Area Editor Shameek Aswani had the chance to talk to a Salesforce marketing automation consultant for MRM/McCann. Here’s what he uncovered.
Daniela Yepes is a Colombian student in the Master in Digital Marketing. She’s also a successful business owner. Learn how she turned her passion for healthy granola into profit.
If the jump from 3G to 4G is any indication, it’s clear that 5G is going to make wireless connections faster than ever. But how will it affect the marketing world?
In February, Dominicans reached their tipping point in their fight against government corruption. Using social networks, they made themselves heard.
Design thinking, agile methodologies, & lean startups: A talk with Professor Manuel López Martín de Blas
We sat down with HST professor Manuel López Martín de Blas to talk agile methodologies, design thinking, and lean startups.
Most big, innovative companies are now investing in high-tech UX labs. But what actually happens in them? 3 HST students give us the scoop.
Meet Rebecca Taylor, HST alum and program manager at the Environmental Protection Agency in Washington, DC. Get to know a bit about her experience at HST, how she put her master to good use, and some of her best life tips.
With more than a third of the world practicing social distancing, brands have come up with creative ways to reach their audiences.
As we face COVID-19 and the reality of the stay-at-home economy, we can all agree on the heavier presence influencers have established over the past weeks on social media. But is this a good thing?
HST professor and Managing Partner of Emzingo, Pablo Esteves, shares a curated care package of content for creatives to make the best of COVID-19 social isolation.
Building personas to tell a story helps us understand reality from a customer’s perspective. Yet sometimes, theory and practice clash.
While the current situation weighs heavy on the global population, sometimes what’s most needed is a bit of lightheartedness. This was the idea behind the latest project in the Bachelor in Communication & Digital Media.
Federica Ilaria Fornaciari is a digital strategy director at Havas Media Group España and an adjunct professor at HST. We sat down with her to discuss her career shift from consulting into communications and the transition from IE University student to professor.
Do you know where your chocolate comes from? In this article, we take a look at how cacao beans are produced—and the ethical concerns that come with it.
Discover students’ experience with the Vodafone Challenge, in which they had to come up with a novel solution to a social problem. Dual Degree student Caio Marques gives us the scoop.
The travel industry is booming. But is modern tourism sustainable? Discover how to travel in an ethical and sustainable way.