IE Rewire Magazine
Top 10 tips to improve your SEO in 2020
8 min
Interested in ranking first on Google without having to pay a single penny? Don’t break a sweat. Let SEO do the work.
Marketing & Comms
Vodafone Challenge, part I: How to change the world in 5 weeks
3 min
Bachelor students at IE University got the chance to change the world in a major way this spring in the hands-on Vodafone Challenge.
Web Summit: Where tech minds across the globe set the pace for 2020’s business world
4 min
Web Summit, the world’s largest tech conference, takes place over the course of four days in Lisbon, Portugal. An HST student got to go there, presenting her startup, FOLO. Here’s what happened.
How 5 students will use their Master in Corporate & Marketing Communication to change the world
4 min
We sat down with some students in the Master in Corporate & Marketing Communication to see how they envision the future—and how they hope to change it.
Art as an agent of change
5 min
At a recent panel discussion on IE’s campus in Madrid, three art experts discussed how art can change society—and help save the planet.
What does the future of sustainable fashion look like?
6 min
Going shopping and looking sharp is a guilty pleasure for us all. But most of us don’t know where our clothes come from and how eco-friendly their production process is. In this piece, we look into sustainable fashion and the movement’s leaders.
Is my phone listening to me? What’s true and what’s false about data handling
4 min
Targeted ads are a hot topic of discussion, with their accuracy becoming eerie at best—and illegal at worst.
Agencies, consulting firms, and the future of marketing
5 min
As consulting companies enter the marketing and communications industry, agencies are forced to evaluate their value proposition to remain relevant in the future.
Musicians vs. the modern music industry: the good, the bad, and the ugly
6 min
The music industry has not been immune to the flood of digitalization, and that’s largely a good thing. But the tech wave has also created huge obstacles for musicians—especially up-and-coming ones. What are artists doing to fight for their rights?
From market research in Madrid to ESOMAR in Manhattan
4 min
HST alum Ana María Aldana completed the Master in Market Research & Consumer Behavior. It took her to a global conference in the Big Apple. Find out how.
Meet the editor: Judith San Juan, Audiovisual Guru
3 min
Meet Judith. With proud roots in the Philippines, she is a digital marketing professional pursuing her Master in Visual & Digital Media at HST. She enjoys a good cup of coffee, playing with her dog, and creating videos of her travels. She proudly serves as Audiovisual Guru at Rewire Mag.
How a creative entrepreneur overcame failure by talking about it
4 min
Coming to grips with the mechanisms of failure and exposing vulnerability can be beneficial for future successes.
All about the experience: what careers in digital marketing look like today
3 min
As the traditional marketing world is disrupted by digital innovation, a new set of skills, outlooks, and opportunities are set to define the next wave of marketing leaders.
How a guerrilla marketing campaign brought Lavapiés’ diversity to life
4 min
By stepping away from his laptop and taking part in a guerrilla marketing campaign, HST student Nic Haddad discovers the joy of rolling up his sleeves and bringing a touch more color to Lavapiés.
Lights, camera, action: IE’s unique start-of-the-year tradition
3 min
An aging rock star, a fork, and a ghost. Challenged with turning these wacky plot elements into a sci-fi short, one team comes out on top at the Golden Stork Awards.
5 ways to avoid a social media crisis
6 min
Social media represents a huge potential platform for brand awareness. But when it goes wrong, decisive action is needed to put out the fire and ensure your brand reputation escapes untarnished.
Personalizing education: how a business grad reinvented herself as a creative
4 min
HST graduate Elyssa Abi Karam tells her incredible journey from her roots in finance and marketing to a new life as a graphic designer.
Dario Z: Market researcher by day, rapper by night
3 min
Outside the office, astute business and market research/consumer behavior grad Dario Z is a talented rapper. But he prefers to keep his two lives separate.