How seven MVDM teams put used their skills during the uncertainty of the pandemic to help NGOs thrive through marketing.
Marketing & Comms
Learn about Kristina’s experiences through her Masters in Digital Marketing journey and where it’s taking her next.
IE University recently held its first-ever Black Summit amidst global demands for justice and equality for people of color.
The World’s Originals is a coffee startup whose brand values are helping create social impact in an outdated industry
Rewire Area Editor Shameek Aswani had the chance to talk to a Salesforce marketing automation consultant for MRM/McCann. Here’s what he uncovered.
Daniela Yepes is a Colombian student in the Master in Digital Marketing. She’s also a successful business owner. Learn how she turned her passion for healthy granola into profit.
If the jump from 3G to 4G is any indication, it’s clear that 5G is going to make wireless connections faster than ever. But how will it affect the marketing world?
In February, Dominicans reached their tipping point in their fight against government corruption. Using social networks, they made themselves heard.
Design thinking, agile methodologies, & lean startups: A talk with Professor Manuel López Martín de Blas
We sat down with HST professor Manuel López Martín de Blas to talk agile methodologies, design thinking, and lean startups.
Most big, innovative companies are now investing in high-tech UX labs. But what actually happens in them? 3 HST students give us the scoop.
Meet Rebecca Taylor, HST alum and program manager at the Environmental Protection Agency in Washington, DC. Get to know a bit about her experience at HST, how she put her master to good use, and some of her best life tips.
With more than a third of the world practicing social distancing, brands have come up with creative ways to reach their audiences.
As we face COVID-19 and the reality of the stay-at-home economy, we can all agree on the heavier presence influencers have established over the past weeks on social media. But is this a good thing?
HST professor and Managing Partner of Emzingo, Pablo Esteves, shares a curated care package of content for creatives to make the best of COVID-19 social isolation.
Building personas to tell a story helps us understand reality from a customer’s perspective. Yet sometimes, theory and practice clash.
While the current situation weighs heavy on the global population, sometimes what’s most needed is a bit of lightheartedness. This was the idea behind the latest project in the Bachelor in Communication & Digital Media.
Federica Ilaria Fornaciari is a digital strategy director at Havas Media Group España and an adjunct professor at HST. We sat down with her to discuss her career shift from consulting into communications and the transition from IE University student to professor.
Do you know where your chocolate comes from? In this article, we take a look at how cacao beans are produced—and the ethical concerns that come with it.
Discover students’ experience with the Vodafone Challenge, in which they had to come up with a novel solution to a social problem. Dual Degree student Caio Marques gives us the scoop.
The travel industry is booming. But is modern tourism sustainable? Discover how to travel in an ethical and sustainable way.
We’re told that influencer marketing is a gold mine for engagement. But with recent changes to policies that mandate disclosure for paid social media posts, they may be becoming less powerful…
We spoke with Rob Knook, IE alum and visual engineer. He transitioned from building physical bridges to building figurative ones—connecting customers with solutions through storytelling. He believes that “bridges connect people, but communication moves people.”
Interested in ranking first on Google without having to pay a single penny? Don’t break a sweat. Let SEO do the work.
Bachelor students at IE University got the chance to change the world in a major way this spring in the hands-on Vodafone Challenge.
Web Summit, the world’s largest tech conference, takes place over the course of four days in Lisbon, Portugal. An HST student got to go there, presenting her startup, FOLO. Here’s what happened.
We sat down with some students in the Master in Corporate & Marketing Communication to see how they envision the future—and how they hope to change it.
At a recent panel discussion on IE’s campus in Madrid, three art experts discussed how art can change society—and help save the planet.
Going shopping and looking sharp is a guilty pleasure for us all. But most of us don’t know where our clothes come from and how eco-friendly their production process is. In this piece, we look into sustainable fashion and the movement’s leaders.
Targeted ads are a hot topic of discussion, with their accuracy becoming eerie at best—and illegal at worst.
As consulting companies enter the marketing and communications industry, agencies are forced to evaluate their value proposition to remain relevant in the future.