IE Rewire Magazine
A year in Review: My Experience in the Master in Digital Marketing at HST
July 15th
Learn about Kristina’s experiences through her Masters in Digital Marketing journey and where it’s taking her next.
Marketing & Comms
IE University hosts its first annual Black Summit
6 min
IE University recently held its first-ever Black Summit amidst global demands for justice and equality for people of color.
This startup decodes coffee bean DNA to create sustainability
5 min
The World’s Originals is a coffee startup whose brand values are helping create social impact in an outdated industry
Interview: What it’s like to be a Salesforce marketing automation consultant
8 min
Rewire Area Editor Shameek Aswani had the chance to talk to a Salesforce marketing automation consultant for MRM/McCann. Here’s what he uncovered.
Student spotlight: Daniela Yepes & her healthy granola startup, Amande
7 min
Daniela Yepes is a Colombian student in the Master in Digital Marketing. She’s also a successful business owner. Learn how she turned her passion for healthy granola into profit.
How the 5G network will upend the marketing world
6 min
If the jump from 3G to 4G is any indication, it’s clear that 5G is going to make wireless connections faster than ever. But how will it affect the marketing world?
How social networks sparked the demand for democracy in the Dominican Republic
4 min
In February, Dominicans reached their tipping point in their fight against government corruption. Using social networks, they made themselves heard.
Design thinking, agile methodologies, & lean startups: A talk with Professor Manuel López Martín de Blas
6 min
We sat down with HST professor Manuel López Martín de Blas to talk agile methodologies, design thinking, and lean startups.
What goes on inside the UX labs of large innovative companies?
3 min
Most big, innovative companies are now investing in high-tech UX labs. But what actually happens in them? 3 HST students give us the scoop.
Alumni spotlight: Rebecca Taylor, using her comms degree to promote renewable energy
4 min
Meet Rebecca Taylor, HST alum and program manager at the Environmental Protection Agency in Washington, DC. Get to know a bit about her experience at HST, how she put her master to good use, and some of her best life tips.
How brands are getting creative to encourage social distancing
5 min
With more than a third of the world practicing social distancing, brands have come up with creative ways to reach their audiences.
Social media will never be the same… and that might be a good thing
5 min
As we face COVID-19 and the reality of the stay-at-home economy, we can all agree on the heavier presence influencers have established over the past weeks on social media. But is this a good thing?
A digital care package for creative minds during social isolation
3 min
HST professor and Managing Partner of Emzingo, Pablo Esteves, shares a curated care package of content for creatives to make the best of COVID-19 social isolation.
Building personas may not be as useful as you’d think—if it’s not done carefully
4 min
Building personas to tell a story helps us understand reality from a customer’s perspective. Yet sometimes, theory and practice clash.
Bachelor students recreate classic paintings—quarantine style
4 min
While the current situation weighs heavy on the global population, sometimes what’s most needed is a bit of lightheartedness. This was the idea behind the latest project in the Bachelor in Communication & Digital Media.
Faculty spotlight: Federica Ilaria Fornaciari, from consultant to marketing expert & professor
5 min
Federica Ilaria Fornaciari is a digital strategy director at Havas Media Group España and an adjunct professor at HST. We sat down with her to discuss her career shift from consulting into communications and the transition from IE University student to professor.
The lifecycle of chocolate, from cacao beans to candy bars
6 min
Do you know where your chocolate comes from? In this article, we take a look at how cacao beans are produced—and the ethical concerns that come with it.
Vodafone Challenge, part 2: Tailor-made solution to reduce plastic use
4 min
Discover students’ experience with the Vodafone Challenge, in which they had to come up with a novel solution to a social problem. Dual Degree student Caio Marques gives us the scoop.
The dangers of modern tourism and how to avoid them
5 min
The travel industry is booming. But is modern tourism sustainable? Discover how to travel in an ethical and sustainable way.
Amidst regulation, is influencer marketing still worth it?
5 min
We’re told that influencer marketing is a gold mine for engagement. But with recent changes to policies that mandate disclosure for paid social media posts, they may be becoming less powerful…
Alumni spotlight: Rob Knook, civil engineer turned visual engineer
5 min
We spoke with Rob Knook, IE alum and visual engineer. He transitioned from building physical bridges to building figurative ones—connecting customers with solutions through storytelling. He believes that “bridges connect people, but communication moves people.”
Top 10 tips to improve your SEO in 2020
8 min
Interested in ranking first on Google without having to pay a single penny? Don’t break a sweat. Let SEO do the work.
Vodafone Challenge, part I: How to change the world in 5 weeks
3 min
Bachelor students at IE University got the chance to change the world in a major way this spring in the hands-on Vodafone Challenge.
Web Summit: Where tech minds across the globe set the pace for 2020’s business world
4 min
Web Summit, the world’s largest tech conference, takes place over the course of four days in Lisbon, Portugal. An HST student got to go there, presenting her startup, FOLO. Here’s what happened.
How 5 students will use their Master in Corporate & Marketing Communication to change the world
4 min
We sat down with some students in the Master in Corporate & Marketing Communication to see how they envision the future—and how they hope to change it.
Art as an agent of change
5 min
At a recent panel discussion on IE’s campus in Madrid, three art experts discussed how art can change society—and help save the planet.
What does the future of sustainable fashion look like?
6 min
Going shopping and looking sharp is a guilty pleasure for us all. But most of us don’t know where our clothes come from and how eco-friendly their production process is. In this piece, we look into sustainable fashion and the movement’s leaders.
Is my phone listening to me? What’s true and what’s false about data handling
4 min
Targeted ads are a hot topic of discussion, with their accuracy becoming eerie at best—and illegal at worst.
Agencies, consulting firms, and the future of marketing
5 min
As consulting companies enter the marketing and communications industry, agencies are forced to evaluate their value proposition to remain relevant in the future.
Musicians vs. the modern music industry: the good, the bad, and the ugly
6 min
The music industry has not been immune to the flood of digitalization, and that’s largely a good thing. But the tech wave has also created huge obstacles for musicians—especially up-and-coming ones. What are artists doing to fight for their rights?